Marketing & Advertising Technology

Data Sovereignty in a Post-Cookie World

The technical challenge for agencies operates on two fronts. The first is CRM Correlation and Attribution. With third-party cookies deprecated, we architect MarTech stacks that prioritize the seamless bridge between top-of-funnel programmatic ads and bottom-of-funnel CRM data. By utilizing Server-to-Server (S2S) integrations and Data Clean Rooms, we ensure every dollar of ad spend is attributable while strictly adhering to GDPR privacy requirements through server-side tracking and anonymized data processing.

The second is Go-To-Market (GTM) Platform Integration. A brilliant GTM strategy fails if data doesn't flow cleanly between Sales, Marketing, and Customer Success. We specialize in the deep integration of the RevOps stack—Salesforce, HubSpot, and Marketo—to ensure lead scoring models and automated sequences are perfectly correlated with CRM outcomes. This creates a Single Source of Truth for every stakeholder, ensuring that intelligent web environments remain compliant and effective.

  • Implementing server-side tracking and first-party identity resolution to maintain attribution within GDPR privacy standards
  • Designing Customer Data Platform (CDP) architectures that bridge the gap between web interfaces and CRM systems
  • Deploying Server-to-Server (S2S) conversion APIs for Meta, Google, and TikTok to correlate ad spend with CRM outcomes
  • Setting up Data Clean Rooms to facilitate privacy-compliant audience sharing and intelligent data orchestration
  • Engineering custom integrations and middleware for Salesforce, HubSpot, and Marketo to ensure seamless data flow
  • Architecting lead routing logic, scoring models, and sequence automation to augment existing RevOps ecosystems
  • Developing RevOps dashboards that provide unified pipeline visibility and a single source of truth for stakeholders
  • Building Product-Led Growth (PLG) instrumentation and trigger engineering to create adaptive, intelligent environments

What This Looks Like in Practice

  1. Privacy-First Attribution

    Picture a server-side tag management setup that bypasses browser-based ad blockers to deliver 99% accurate conversion tracking for high-volume e-commerce, ensuring full attribution while strictly maintaining GDPR privacy standards.

  2. Customer Data Platform Sync

    Envision connecting disparate retail POS data with online browsing history to trigger real-time SMS offers when a customer is near a physical storefront, bridging the gap between web interfaces and physical retail environments.

  3. Automated Media Buying API

    Imagine a reporting interface that pulls real-time warehouse inventory to automatically pause or scale Meta and Google ad spend based on stock levels, correlating your ad spend directly with real-world CRM and inventory outcomes.

  4. The Seamless Lead Handoff

    Discover the efficiency of custom middleware that routes high-value leads to the correct regional representative based on real-time firmographic data, ensuring lead routing logic and sequence automation function with zero manual intervention.

  5. Product-Led Growth Dashboard

    Consider a platform that tracks in-app milestones and automatically triggers an upgrade campaign the moment a user hits a usage threshold, turning real-time behavior signals into intelligent revenue opportunities.

  6. Global Event Integration

    Visualize a centralized system that captures leads from physical trade show scanners, validates them via API, and pushes them into localized nurture tracks within seconds, creating a seamless bridge between live events and your intelligent digital ecosystem.

Tech Stack

Analytics & Tracking
GA4GTMGA4 + server-side GTMMatomoMixpanelSegment
CRM & Email
HubspotBufferResendFormbricks
Advertising
Facebook Business Tools
Media & Assets
CloudinaryImgixSharp
Languages & Backend
TypeScriptJavaScriptPythonNode.jsHono
Infrastructure
DockerVercelCloudflare WorkersCI/CD
Data
PostgreSQLDrizzleSupabase

On the Radar

Cutting-edge tools on our active shortlist — being piloted, evaluated, or closely watched for production adoption.

CRM & RevOps
Clay, PostHog, Loops, Attio, RB2B, Koala, Statsig, June